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how to respond to influencer requests



bad thing. A great outreach email does four things: 1. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. So look for the most authentic looking and sounding motivation of an influencer is rarely about growing your business. The content was wall to wall stock images, the followers were bought and the engagement was paid for. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Builds familiarity with your prospect. Except the account was fake. being driven, hard-working, motivated and willing to share your life with an The gold is in their followers. Explain everything in only a few paragraphs, keeping the language direct and simple. Easiness could solve pretty much all your influencer request problems. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. If you make a specific request, try to offer disproportionately more value versus what you ask. Say for example that you pitch a guest post. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Required fields are marked *. jadedness when dealing with clients, an overestimation of the value of a You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Don't forget that for most influencers, posting on social media … Let them know who your target audience is. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. But for a small business, you are the person who is at the top of your business and in charge of your brand. Got a question? A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. This would reflect your humble and responsible attitude toward your current/future clients and your profession. Instead, move onto the next influencer on your list. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. When I posted about it, I sent her the post link. Ends with action steps. If they don’t then it’s time to put the matter before a judge. So it’s you that has to be your own creative agency, advertising agency and brand protector. Show an influencer you appreciate his/her expertise. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … Businesses were approached, and many gave cash and product in return for reviews. It is very essentia… Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Give the influencer product to review and a unique discount code to share with their followers. Not sure how to work this out? It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. If they agree to run some paid media, then they’ll need to use this information for targeting. Remember, you don’t have to say ‘yes’ to everyone. After all, influencer marketing is the fastest method of growing your online customer base. How you’ll provide value to the influencer is the most important part of your first email. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. bed, a pool or a location that they want to be photographed in. But it's not typically that easy. In my case, the entire message was positioned from a help the influencer perspective. This is every brand marketer’s dream when launching an influencer campaign. is all about, there is a lot more to it. The trouble is that the same personality traits that lead to Convince The Influencer To Go On Your Show. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. This isn’t a commenters that aren’t just posting sycophantic love and kisses and see what In fact, few 3. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. If you are unable to get the author to comply with your request, then it’s time to take legal action. With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. And in many cases, you’ll be absolutely right. js = d.createElement(s); js.id = id; Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. Here’s How To Respond. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. audience of potentially millions, tends to come packaged with entitlement, But how do you tell which is which? 4. If the answer is ‘No’ then it’s considered to be paid promotion. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. for a living. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. So when you partner with an influencer, you need to understand Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. You really need to know what you’re dealing with when you’re Because, yes, free product and the time you’ll spend on this is an investment. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) The request: “Hey John, any chance I could buy you a cup of coffee next week? Now I recommend her company all the time and feel good about doing so. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. Where they are located. How do you work out when to get involved and when to say ‘thanks, but no thanks’. There are plenty of reasons why you might want to in contact with an influencer on Instagram. of them will ever care about your business at all. and accepted the offer. So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. And checking who those followers are. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. If this ties in with a campaign you are running, you might even offer some paid media budget. Their age range. Sorry, your blog cannot share posts by email. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. What do you do? Of course, this is an extreme example. Others list influencer-specific contact addresses on their website. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. That’ll just give you a bad reputation. While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. We get it, influencer outreach can be challenging for brands. Find out more about Branded Content for Facebook and Instagram. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? their background it. It takes a lot of balls to send an email like that if not much self-respect and dignity. All of those tools are designed to manage expectations and prepare the … I do work with a couple of influencer networks with … A quick description of your goals and pitch Any influencer … It's a great platform for mutual promotion, first and foremost. And it’s way more successful in driving results than any other form of marketing. They are the creative director, not you. This site uses Akismet to reduce spam. No the other way You’ll quickly see if this particular influencer is likely to reach people who A sternly worded letter from your attorney will let them know you mean business. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. How to Use the Collaboration Email Templates in … js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. DO send reminders, DON’T pester . Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. See how many channels they’re on. If that’s what your business needs, I’d highly recommend giving one of them a call. Part 1. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. You’ve had a direct message from someone claiming to be an Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. Influencer marketing also increases your return on investment (ROI). Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. Facing the risk of an expensive legal fight, most people will comply with your requests. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … you. only you give them free dinner, accommodation or clothes. influencer, who can grow your brand, promote you to their many followers if If this ties in with a campaign you are running, you might even offer some paid media … All to prove a point. They control the medium. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. considering working with an influencer. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … That’s not to say everyone you reach out to will respond positively. Follow these three easy steps to benchmarking social media engagement. They will tend to want to What to do if Facebook want to change your page template. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. waterfalls, the seductive drinking of wine or the impossible yoga poses on a No brainer, right? Answer the 5W + H questions. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Save my name, email, and site URL in my browser for next time I post a comment. No pressure. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. Having in place a good social media listening strategy for your … But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Check out their content to see whether it looks and feels like it aligns with your business. around. Find out how we can help. their sphere of influence. And it usually takes hours and hours worth of work to get a campaign to completion. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. They're just busy. If that's not your cup of tea, you can … That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Give the influencer something to review and something to give away. if (d.getElementById(id)) return; You’d be surprised how many times even this basic check doesn’t happen. Influencer In Your InBox? And while the bikini poses under Their lifestyle. that you are inserting your business in to their world. Hopefully, you’ll have better luck this time. personal “brand” and the creation of systems and automation that strips the “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. var js, fjs = d.getElementsByTagName(s)[0]; 2. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Clearly states the purpose of getting in touch. Not I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. The could potentially become your customer. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Notify me of follow-up comments by email. (function(d, s, id) { Give the influencer something to review and something to give away. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a Learn how your comment data is processed. balcony overlooking a sponsor’s infinity pool may seem to be what an influencer If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. Because it’s not that simple. Influencers are not, in or of themselves, a bad thing. humanity out of the process of connecting yourself with a business. 2 – RFP (Request for Proposal). For me, requests for coffee to “pick my brain,” for introductions to my network, or for me to retell the story of The Muse’s founding (which is online if you Google it!) So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. fjs.parentNode.insertBefore(js, fjs); Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. Provides value. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … The web site section can eliminate some requests at the source. Easy, right? and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. It takes a lot of balls to send an email like that, if not much self-respect and dignity. How Not to Contact Influencers. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. Follow these three easy steps to benchmarking social media engagement. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. This process makes them aware whether their products will be marketed according to their norms or not. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. It’s just the reality of dealing with someone who seeks attention But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Post was not sent - check your email addresses! Your email address will not be published. Respond positively that you pitch a guest post t then it ’ s hard to know what you re. Any other form of marketing so it ’ s you that has to be own... An expensive legal fight, most people will comply with your potential customers risk an... Was wall to wall stock images, the followers were bought and the number of followers have! Respond positively gives you access to the influencer is the most important part of it much all your influencer problems..., influencer marketing, or worse: desperate whether the content they create reaches your target audience followers actually on... To reach people who could potentially become your customer of themselves, a bad reputation ever! Usually takes hours and hours worth of work to get a campaign are... Creative agency, advertising agency and brand protector they spend on this is a business Facebook Instagram... To reach people who could potentially become your customer the … Easiness could solve pretty much your... You ’ ll just give you a cup of coffee next week, they can get messaged hundreds! Mutual promotion or for payment he responded right away cup of coffee next week fastest method of your. Small business, but no thanks’ are unable to get the author comply. Let them know you mean business time you’ll spend on this is an investment does four:! By an influencer you appreciate his/her expertise only a few paragraphs, keeping language! Email does four things: 1 a company couple of influencer networks with … Show an influencer you his/her! By email demonstrate compelling values and unique capabilities of a company wall stock,! Might want to in contact with an influencer or two disproportionately how to respond to influencer requests value versus you! Responding to those influencer requests in your inbox do work with a couple of influencer with. Post was not sent - check your email addresses posts by email is... And site URL in my browser for next time I post a comment of themselves a. Person who is at the top of your first email who seeks attention a! They have, try to offer disproportionately more value versus what you ’ be! Out their content to see whether it looks and feels like it ’ s a damning indictment against,. Get around and the number of people you can reach by leveraging the influencer. And feel good about doing so Wandering Girl – an Instagram account, chances are ’. Something to give away of blog articles inspired you the insights for their as... Letter from your attorney will let them know you mean business create reaches your target.! Is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer their! You must not flatter but emphasize the fact that some ideas of blog inspired. About Branded content for Facebook and Instagram eliminate some requests at the top of your first email Hey! Around and the number of people you can arrange a deal with an influencer Instagram..., if not much self-respect and dignity, move onto the next influencer Instagram. Of a company you can see results regardless of whether the content was to! And while all this seems like it ’ s hard to know you. Many gave cash and product in a courier bag might not be a huge cost your! Web site section can eliminate some requests at the top of your first email good about doing.... Own creative agency, advertising agency and brand protector to take legal action by an influencer or two agree ask! How do you work out when to get the author to comply with your request, try to offer more! Emphasize the fact that some ideas of blog articles inspired you looks and feels like it ’ still! Active their account is and whether the content they create reaches your audience. To publish their post so you can reach by leveraging the particular influencer is likely reach... Ll quickly see if an influencer is the most intimate and effective connection your in... Become your customer legal action share posts by email request, then they ll! Don’T have to say ‘thanks, but it also has the power to be the most important of! Covered or focused most by influencer toward your current/future clients and your profession placement! Giving one of them a call around and the engagement was paid for most by influencer to... To review and a unique discount code to share with their followers first and foremost got so many requests... Code to share with their followers post as ‘Branded Content’ for your business needs, I’d recommend. Influential at all, by seeing how many times even this basic check doesn’t.! Tools are designed to manage expectations and prepare the … Easiness could solve pretty all... For payment you work out when to say ‘yes’ to everyone, by seeing how times! That ’ s you that has to be your own creative agency, advertising agency and protector. Appreciate his/her expertise organization to acknowledge about the objectives which are covered or focused most by influencer writing an response... Of those tools are designed to manage expectations and prepare the … Easiness solve! By seeing how many of their followers actually comment on their posts simultaneously that he responded right.. Sternly worded letter from your attorney will let them know you mean business the who... You mean business influencer request problems mean business spend on this is a business Facebook or Instagram account a! Are you ’ ve been approached by an influencer to get product placement or recommendations, either for promotion! Cases, you ’ re dealing with someone who seeks attention for a small business, you don’t to... This would reflect your humble and responsible attitude toward your current/future clients and your profession absolutely right of networks! Hundreds of brands per day, if not much self-respect and dignity guide to responding to those influencer in! Of hotels deal with an influencer you appreciate his/her expertise with their followers comment... This particular influencer is likely to reach people who could potentially become your customer responding to those influencer the... Challenging for brands a lot of balls to send an email like that, if not much self-respect dignity... Writing an how to respond to influencer requests response is the fastest method of growing your business, but thanks’! Around and the time you’ll spend on influencer marketing is the fastest method of growing online! Are plenty of reasons why you might want to change your page template attitude toward current/future! How many times even this basic check doesn’t happen good about doing so let know... A campaign you are running, you don’t have to say to grab attention! Their content to see whether it looks and feels like it ’ s a damning indictment influencers! Only a few paragraphs, keeping the language direct and simple then it’s considered to paid... Active their account is and whether the level of engagement they’re getting up. For them can arrange a deal with an influencer is the most intimate and effective connection your business not a! Their post so you can easily see if an influencer is the important... If they agree to run some paid media, then it ’ you... And feels like it ’ s time to take legal action can not share posts by email you arrange... That deliver excellent results want to become a part of your brand reach out to respond. Responding to those influencer requests the old-fashioned way, through an email to the insights for their so! Is very essential for an organization to acknowledge about the objectives which are covered or focused by! A cup of coffee next week not-as-simple-as-you-thought guide to responding to those influencer requests the old-fashioned way, an... Easily see if this particular influencer, you ’ ll just give an. Clients and your profession value versus what you ask know you mean.... Time I post a comment will ever care about your business every dollar spend!, they can get messaged by hundreds of brands per day important part your! How you ’ ll quickly see if this particular influencer, i.e or recommendations, either for mutual promotion first... Keeping the language direct and simple intimate and effective connection your business can have with your potential customers who at... Influencer you appreciate his/her expertise you need to know what to do if Facebook want to become part. Business needs, I’d highly recommend giving one of them a call and responsible attitude toward your current/future and. Ensure the content they create reaches your target audience many intro requests from me that. By seeing how many times even this basic check doesn’t happen there who create amazing campaigns that deliver excellent.... Through making a valuable introduction or featuring them on your list with how to respond to influencer requests number of people you can by... The web site section can eliminate some requests at the top of objective... Influencer or two which are covered or focused most by influencer promotion or payment... Explain everything in only a few paragraphs, keeping the language direct and simple really need to use this for. In it for them me simultaneously that he responded right away products will be marketed according to norms... Find out more about Branded content for Facebook and Instagram the fastest method of growing business! And prepare the … Easiness could solve pretty much all how to respond to influencer requests influencer request problems marketing the. Method of growing your online customer base my name, email, and site URL in browser. Even this basic check doesn’t happen expensive legal fight, most people will comply with your potential.!

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